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Marketing

Could you market a product the customer can't see, hear or feel? A product many customers don't really know - or think - very much about? If that sounds like the kind of challenge you are looking for, welcome to the world of energy marketing. Here at npower, we understand both our products and our customers, and we build compelling messages to get us noticed in a low interest category. This involves a variety of techniques, and the hard work of several teams - from Insight & Data (who research the market to understand performance in key customer areas) to Brand (who use advertising, sponsorship and more to build customer awareness of what npower has to offer). Whichever team you're based in, you can rest assured that you'll be playing a vital role in driving our business forward.

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